Creative Director
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Sr. Designer
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Sr. Footwear Designer
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Brand Developer
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SUMMARY
With a unique skill set that blends product design, creative direction, digital design, and marketing, I helped the footwear brand Adidas/Five Ten tap into the multi-billion-dollar bike industry, contributing to a 433% increase in company value over eight years. The culmination of my efforts proudly resulted in the Adidas acquisition in 2012. I recently worked with the startup brand LEMS Shoes, where we experienced exponential growth through the pandemic. In 2019, the year I was hired, we saw sales revenues up by 30% and 40% in 2020.
- Demonstrated excellent tenure, with 14 years of award-winning design/advertising and successful brand development with Adidas/Five Ten Footwear, recognized with several promotions to Executive Creative Director.
- Designed and developed 100s of unique styles for several categories of footwear.
- Developed and authenticated global brand standards, guidelines, B2B/ B2C facing values, and visual identity to present a cohesive brand and support all marketing and communications efforts globally, leveraging brand identity to increase sales in new and established markets.
KEY SKILLS
- Adobe Illustrator
- Adobe InDesign
- Adobe Acrobat
- Microsoft Office
- Adobe After Effects
- Footwear Design
- Adobe Photoshop
- Team Management
- Budgeting
- Coaching
- Communication
- Collaboration
- Leadership