Creative Director

Brand Developer

Senior Designer
Accomplished creative director, highly regarded for success increasing brand recognition and revenues in competitive markets for industry leaders through web, print and multimedia campaign management.

Developer of innovative integrated marketing strategies with a unique ability to set trends that revolutionize brands and create a lasting consumer response.

Selected Highlights

  • Demonstrated success and excellent tenure, with 13 years of award-winning design/advertising and successful brand development with Five Ten Footwear, recognized with several promotions to Executive Creative Director.
  • Took over and managed the design and development of 33 unique styles for seven categories of footwear, with over 100 variants and colorways.
  • Developed and authenticated global brand standards, guidelines, b2b/b2c facing values, and visual identity to present a cohesive brand and support all marketing and communications efforts globally, leveraging brand identity to increase sales in new and established markets.
  • Planned and administered internal operations budget of $2.2M, as well as supported development of global and regional marketing budgets.
  • Branding
  • Promotional Material Design
  • Web Development
  • Product Management
  • Design Conception
  • Social Media
  • Logo Creation
  • Photo Retouching
  • Marketing Collateral
  • Client Relations
  • Training/Team Management
  • Digital Strategy

Professional Experience

Five Ten®/ adidas group  Redlands, CA  2004 - 2019

Executive Creative Director 2013 - 2019
  • Drive concept-to-completion web and print design (MAC/PC), briefing interdepartmental communications, leading global integrated marketing strategy (web & print).
  • Lead, manage and develop internal/external resources and services, including 3rd party vendors, photographers, and publishers to ensure the high quality of all deliverables while maintaining project budgets.
  • Develop and authenticate global brand standards, guidelines, b2b/b2c facing values, and visual identity to present a cohesive brand and support all marketing efforts globally, leveraging brand identity to increase sales.
  • Demonstrate vast working knowledge of multiple creative disciplines, maintaining knowledge of advancements in technology for both creative and marketing materials, strategies, and digital trends.
  • Train, inspire, and coach design teams, leading a diverse creative and marketing team that works collaboratively on projects to achieve high-quality on time and exceed expectations, with 20% YOY sales growth.
  • Successfully delivered bottom line growth through multiple mediums, gaining recognition as a trusted resource for clients, developing solid partnerships and achieving project goals on deadline.
  • Demonstrated thought leader for best practices, knowledge, and understanding of trending technology and marketing innovation.

Five Ten®/ adidas group  Redlands, CA  2004 - 2019

Executive Creative Director 2013 - 2019
  • Drive concept-to-completion web and print design (MAC/PC), briefing interdepartmental communications, leading global integrated marketing strategy (web & print).
  • Lead, manage and develop internal/external resources and services, including 3rd party vendors, photographers, and publishers to ensure the high quality of all deliverables while maintaining project budgets.
  • Develop and authenticate global brand standards, guidelines, b2b/b2c facing values, and visual identity to present a cohesive brand and support all marketing efforts globally, leveraging brand identity to increase sales.
  • Demonstrate vast working knowledge of multiple creative disciplines, maintaining knowledge of advancements in technology for both creative and marketing materials, strategies, and digital trends.
  • Train, inspire, and coach design teams, leading a diverse creative and marketing team that works collaboratively on projects to achieve high-quality on time and exceed expectations, with 20% YOY sales growth.
  • Successfully delivered bottom line growth through multiple mediums, gaining recognition as a trusted resource for clients, developing solid partnerships and achieving project goals on deadline.
  • Demonstrated thought leader for best practices, knowledge, and understanding of trending technology and marketing innovation.

Senior Designer 2004 - 2019
  • Demonstrate strong technical skills, working with the development team on websites/micro-sites, custom CMS (Joomla, Drupal, Magento), blogs, HTML/CSS, Flash, Java, PHP, and UX/UI design.
  • Create Vector illustration for products, such as shoes, apparel, and accessories, as well as logos, graphics and artwork for multiple platforms and collateral use.
  • Design and manage the promotional print/web collateral, motion graphics, catalogs, presentations, interactive media development of the entire company, leading 5 creative team members.
  • Developed FIVE TEN® and STEALTH® trademarked typefaces/wordmarks and corporate identity.
  • Work with Product Manager on product marketing and merchandising, and packaging design
  • Create materials for exhibits, tradeshows, and events, including large format graphics and images, design/development of modular, scalable, 40 X 40 (-20) indoor booth.

Senior Marketing Director 2007 - 2019
  • Chosen to lead strategic range planning and segmentation for shoes and apparel, successfully resolving, coordinating, and budgeting for seasonal, in-house, marketing plans.
  • Focused business unit objectives into multi-approach campaigns, utilizing paid and organic digital advertising, as well as traditional campaigns that increased revenue by 20%. YOY, 378.3% overall growth from 2004 to 2017.
  • Negotiated and secured arrangements for material and media conversion, while maintaining a budget.
  • Developed promotional material and market specific print collateral, working with cross-functional creative, sales and technical teams to create and manage a cohesive, branded portfolio of materials and communications.
  • Planned and administered internal operations budget of $2.2M, as well as supported development of regional marketing budgets and advertorial needs.

Senior Footwear Designer 2006 - 2019
  • Took over and managed the design and development of 33 unique styles for seven categories of footwear, with over 100 variants and colorways.
  • Managed materials, color forecasting and style trending for all footwear lines, including Climbing, Action, Outdoor, Water, Slackline, BASE, Trailbuilding, and Bike, working with DH, Freeride, Enduro, and BMX.
  • Played a key role in performance and comfort material research and selections, researching trends and competitors to develop a unique branded line.
  • Defined cohesive range/segmentation, color-trending, and forecasting.
  • Led non-technical–branding and lifestyle-focus on general apparel.
  • Designed, developed, and sourced accessories in varied sizes and detail.

Technical Skills

Adobe Creative Cloud: Photoshop, Illustrator, Acrobat, InDesign, Lightroom, Premier, After Effects, Audition
Audio: ProTools, Reaper, Logic, Waves, Native Instruments, Arturia
Microsoft Office Suite: Word, Excel, Powerpoint

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